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Seat wars: How Qantas and Virgin Australia’s new business class designs compare

September 26, 2014 Leave a comment

Seat wars: How Qantas and Virgin Australia’s new business class designs compare

The competition for business class travellers is hotting up as both Virgin and Qantas compete for an increasing share of the business traveler market.  This can only be good for travelers as more comfortable seats become available for flights – a direct response to the competitive need for the ultimate travel experience.  The Business Class sections for both Virgin and Qantas have been upgraded, making travel comfort a premium across their services.
But how do they compare?  We’ve found this great article “Seat wars: How Qantas and Virgin Australia’s new business class designs compare” from Robyn Ironside National Aviation Writer, News Corp Australia NetworkRead on for the full article!
Virgin Australia’s new business class suites, to be installed on the A330 and 777 fleets.

ECONOMY class cabins on some Virgin Australia aircraft are set to shrink to allow more big-dollar business suites on board.

Under a strategy unveiled by CEO John Borghetti in Singapore yesterday, Virgin Australia will redesign the cabins of its A330 and Boeing 777 aircraft from March next year, to better meet the needs of the corporate traveller.

The plan will see business seats on board the 777s grow from 33 to 37 as premium economy and economy seats are cut by 25.

Virgin Australia's new lie-flat business-class seats.bu

Virgin Australia’s new lie-flat business class seat.

A330s will retain 250 “cheap” seats and lose four business seats to allow room for 20 new suites featuring lie flat beds, privacy screens and extra workspace.

Mr Borghetti said the strategy would deliver a greater return per seat for Virgin than the current format because of expected higher fares for the new suites.

Virgin Australia CEO John Borghetti launches the airline’s new business class suites.

Virgin Australia CEO John Borghetti launches the airline’s new business class suites.

The cabin reconfiguration would mean up to 42 economy class seats would also get more leg space, Mr Borghetti said.

“There will be some seats in economy where there’ll be enough enhancement in the seat pitch to allow us to sell it for a premium,” said Mr Borghetti.

“The business case shows very strongly that the result will be improving. We wouldn’t be doing it otherwise.”

Virgin Australia's new business class fit-out.

Virgin Australia’s revolutionary new business class.

The strategy follows on from Qantas’ announcement last year of a new business class suite on its A330s being rolled out later this year.

Mr Borghetti said the Qantas design had given Virgin new ideas about its own redesign, which he believed would give it the upper hand.

“I think what we’ve come up with is exceptional,” he said.

“What we want to do is not just maintain the leadership in the products we’ve established, we want to leapfrog, we want to go one step further.”

Qantas unveiled its new A330 business class suite last year.

Qantas unveiled its new A330 business class suite last year.

The travel industry welcomed the innovation and ongoing rivalry between Qantas and Virgin.

Australian Federation of Travel Agents CEO Jayson Westbury said in a competitive environment the seat could “often be the factor that influences a business class passenger”.

“You would be surprised how Australians gravitate to business class — particularly when it is a good product,” said Mr Westbury.

An artist’s impression of Qantas’ new business class suite.

An artist’s impression of Qantas’ new business class suite.

Acting Tourism and Transport Forum chief Trent Zimmerman also welcomed the plans unveiled by Virgin.

“Innovation and improvement are critical in the extremely competitive world of global aviation and this Investment will ensure Virgin Australia can continue to offer world-class service and comfort,” said Mr Zimmerman.

Qantas’ new suites will beat Virgin to the marketplace and the airline remained confident of retaining the lion’s share of the corporate dollar.

“The great thing about competition is that customers get to decide which product they think is better, rather than relying on all the hype,” said a Qantas spokeswoman.

Why Virgin Australia claims its business seats are better

(with Qantas stats in brackets)

In the Boeing 777: Seat width 71cm (54.6cm)

Bed width: 71cm (61cm)

Bed length: 203cm (203cm)

Inflight entertainment unit: 43cm (30.7cm)

In the A330 seat width: 71cm (61cm)

Bed width: 71cm (63.5cm)

Bed length: 203cm (201cm)

Virgin’s share of corporate market: 25-26 per cent

Qantas: 74-75 per cent

Where it will be by 2017 (according to Virgin): 30 per cent and rising

Qantas: 70 per cent and falling

In summary

We hope you like the above article.  We think it summarises perfectly the differences between what is available for business class travelers of both Virgin and Qantas.

Many travelers are keen to stick with Australia’s longest running (and probably favourite) airline, but Virgin remains a strong competitor in the aviation market.  Now, its for you to decide who you prefer!

…and… if you are looking for a resort-style luxury beachfront holiday home for your family holiday, romantic break  wedding accommodation, (watch our video here), or a girls getaway  contact us at La Maison Pacifique for availability and a quote….  Remember, our rates compare really well with local 5-star resorts – and La Maison Pacifique is private – on the beach – walking distance to cafes at Cabarita Beach – perfect spot for whale watching (June to November each year) – children optional!

Would you like to book or find out more about us?

Check out our rates, (we accept credit cards too – via paypal!)

Look at our last minute accommodation specials or

Send us an enquiry now! 

You can also Contact us for more information or Subscribe to our free monthly email newsletter

Until next time – enjoy your day wherever you are from La Maison Pacifique “The Peaceful House” and your boutique designer luxury holiday home vacation rental in Casuarina, New South Wales, Australia – half way between the Gold Coast QLD and Byron Bay NSW, Australia.

Di Hendy - Di 4 Interior Designs

Di Hendy
Property Consultant
La Maison Pacifique
Telephone – call +61 411 052 759
Mobile/Cell – call or text +61 411 052 759
Email – contact info@lamaisonpacifique.com
Website – visit http://www.lamaisonpacifique.com
LinkedIn Group – join http://www.linkedin.com/groups/La-Maison-Pacifique-4634043
LinkedIn Company – follow http://www.linkedin.com/company/la-maison-pacifique
Google+ Person – add to circle https://plus.google.com/112592221587833404365/
Google+ Page – follow https://plus.google.com/b/112592221587833404365/
Twitter – follow http://www.twitter.com/maisonpacifique
Facebook – like http://www.facebook.com/pages/La-Maison-Pacifique/231607423592843
Newsletter – subscribe at http://eepurl.com/Am0zz
Video Tour –  http://www.youtube.com/embed/KR8MiuA00Xg
Wedding Accommodation Video –  http://www.youtube.com/watch?v=zi7xxUJSDDE

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La Maison Pacifique at Waterside Events Bridal Secrets Unveiled

La Maison Pacifique at Bridal Secrets Unveiled

La Maison Pacifique at Bridal Secrets Unveiled

La Maison Pacifique at Bridal Secrets Unveiled

We love supporting local events and initiatives and were delighted to be invited show you La Maison Pacifique at Waterside Events Bridal Secrets Unveiled at Currumbin RSL yesterday.

Thankyou to all the beautiful brides, handsome grooms, friends, family and guests that came to visit our stall.  We hope that you all enjoyed your special La Maison Pacifique Candle (by Jaabay Candles) as a momento of a great day.  Remember, if you left your email address with us, you will receive our monthly newsletter – due in the next week or so – with some other great information for you.

We were really impressed by all the wonderful stalls – for a full list of all the vendors from the day, please click here….

One thing I did mention to many of our family groups was that our website can be a great source of information, not only for your wedding planning but also for your guests.  Below I have listed some great posts that we have done on weddings, local information, things to do and general tips and information.  Of course, there is more, and many can be found on our Blog & News Page.

However, for ease, I have grouped some of our top posts below for you.

La Maison Pacifique Wedding Blogs & Pages

As promised to all those I spoke to on the day, our website has some great information for brides.  Our recent wedding blogs have included:

La Maison Pacifique Local Information Blogs & Pages

La Maison Pacifique Things to do Blogs & Pages

Tips on renting a holiday home

Other

Our best tip – book early!

We were SO disappointed yesterday when we realised that some of our dates for our brides have already been booked for other guests!  So, to ensure you don’t miss out, don’t forget to book your wedding accommodation early.  We are really keen for our wonderful visitors yesterday to stay, and would love to welcome you to our beautiful home, La Maison Pacifique.

..and we can arrange a viewing…

If you would like to have a “WOW” moment and view La Maison Pacifique, please don’t hesitate to contact me.  We may be constrained by current bookings (ie. may need to be flexible with dates so we don’t disturb guests), but I am happy to do a group tour.

On behalf of Sally, (owner) and I, we wish all our brides, grooms, their family and friends a wonderful wedding day – dream about what is possible; believe you can do it; make the most of your day; plan, book and enjoy your holiday; then dream about where you will go next!  It is your turn!

Would you like to book or find out more about us?

Check out our rates, (we accept credit cards too – via paypal!)

Look at our last minute accommodation specials or

Send us an enquiry now! 

You can also Contact us for more information or Subscribe to our free monthly email newsletter

Until next time – enjoy your day wherever you are from La Maison Pacifique “The Peaceful House” and your boutique designer luxury holiday home vacation rental in Casuarina, New South Wales, Australia – half way between the Gold Coast QLD and Byron Bay NSW, Australia.

Di Hendy - Di 4 Interior Designs

Di Hendy
Property Consultant & Interior Designer
La Maison Pacifique
Telephone – call
Mobile/Cell – call or text
Email – contact info@lamaisonpacifique.com
Website – visit http://www.lamaisonpacifique.com
LinkedIn Group – join http://www.linkedin.com/groups/La-Maison-Pacifique-4634043
LinkedIn Company – follow http://www.linkedin.com/company/la-maison-pacifique
Google+ Person – add to circle https://plus.google.com/112592221587833404365/
Google+ Page – follow https://plus.google.com/b/112592221587833404365/
Twitter – follow http://www.twitter.com/maisonpacifique
Facebook – like http://www.facebook.com/pages/La-Maison-Pacifique/231607423592843
Newsletter – subscribe at http://eepurl.com/Am0zz
Video Tour –  http://www.youtube.com/embed/KR8MiuA00Xg
Wedding Accommodation Video –  http://www.youtube.com/watch?v=zi7xxUJSDDE

 

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